Serenity and sleek modern

Serenity and sleek modern

Axelrod Architects transforms a Tel Aviv home from ’80s glitz to no-nonsense, modern cool…
Axelrod Architects, led by Principal Irit Axelrod, transforms a 5500-sq. ft., two-storey, single-family house in Tel Aviv to reflect the homeowners’ love of serenity and sleek modern design, and the firm’s vision of modern residential architecture.

Serenity and sleek modern

The new homeowners wanted to remodel an existing 1980’s house to reflect their indoor-outdoor lifestyle. Their family life is now centred around a lush landscaped courtyard just outside their living-dining space. Axelrod Architects organized the house around a new ‘Black Core’, a glossy, black glass elevator that connects the living spaces below to the private sleeping spaces above. The living space opens out to nature with sliding, clear glass openings, while opening upward to the bedroom level with open balconies and a double-height ceiling. An open reading/media area tucked away upstairs allows the family to see each other, while still finding quiet space for relaxation. The entry facade of white concrete and matte stucco is perforated by vertical openings and horizontal slits that reveal the indoor-outdoor nature of the home within, presenting a sleek modernist face to the quiet, upscale neighbourhood of Tel Aviv.

The glass surface of the black core inside reflects images of landscape throughout the house, reinforcing the idea of living in nature. The simple clarity of contrasting surfaces – in black and white or glossy and matte – is one of the unifying characteristics repeated in the interior design and the architecture of the building envelope. The home espouses Irit Axelrod’s modern visual language, influenced by numerous international styles and Bauhaus buildings Serenity and sleek modern

The running equipment you need to buy

The running equipment you need to buy

1. Running Shoes
You can not just get some fancy sneakers and declare them to be your running shoes; there are some very important considerations to make when choosing these shoes. For starters, you need to be aware of the weight of the shoes you are comfortable with. Most of the times, lighter weights are preferred, but there is a range in the light series as well.

 

Moving on, you need to consider the durability of the shoes along with how hot it gets inside when you wear it. If it is very heavily covered allowing no pores for air to enter, then it will turn out to be very problematic after the very first half hour or so.

2. Appropriate running clothes

You might have the best cotton t-shirt ever which is the best for running, but on your very first run in the clothes. The t-shirt should not be baggy so that the air friction does not make you exert more energy than you should to run the same lap. The same goes for the shorts / trousers you choose.

In addition, you need to check the quality of the sports t-shirt / bra that you choose and make sure that it sufficient aerial passage. You should always try to buy two so you have sufficient time to wash one while you wear the other.

3. Water Carrier

While running long distances, there is no question that you will need water, and everyone is not lucky enough to have a running track right by his / her house. In this case you need to have a water carrier that you can take along with you weight loss a hindrance in your performance.

Sports shoe stores offer bottles attached to gloves for runners and you should not miss out on getting one of those.

4. Sports Watch

After a few weeks of running you will see how much you end up improving. These times make the sports watches very important.

Significantly so, these watches are very resilient when it comes to falls and damage, so you can run without worry.

5. Ice Pack

An ice pack is the best way to treat minor injuries temporarily, and you should have one wrapped up in your running backpack in the case of any emergency, because there is no guarantee that you will have a running partner with you.

How to Choose Couch

How to Choose Couch

Buying furniture may seem like an easy task, but once you get into the process, you’ll soon realize that it’s not as easy as you think. This is especially true when buying a sofa. Most likely the biggest furniture in your living room, so you have to choose it carefully. There are a few steps you need to follow and make sure you work with the right home furnishings store in Atlanta.
Size

How to Choose Couch

Size is the first thing you should consider because it affects every other option. You need to think about your space and where the sofa will go into your home. Measure to ensure you get accurate details. Also, think about usage. For example, if you know there are usually three people sitting on a coach at a time, you need a good sized sofa. Is there a nap on the couch? It can also affect your size choices.

material

Next, note the material sofa. Like its size, material choices will affect other choices you have. You may want to visit the home furniture store in Atlanta to see better material choices and consider what you want. Also, do an online investigation to see what others are saying about different materials. Some may be easier to clean than others or last longer than others. This is a good thing to know.

Colors or Patterns

Finally, you need to consider the color or pattern of the sofa. This is usually limited by your choice of sizes and other materials, so you might not be too difficult choosing colors. In addition, you put in a room that already has decoration and style, so you have to match it with it.

Feature option

Once you decide on the sofa you want, you can consider any additional features, such as built in a recliner or a large choice. You can also consider waterproofing or get other special things done to treat the fabric or the surface.

What to Expect When Working With a Painting Contractor

What to Expect When Working With a Painting Contractor

Roswell, GA, it is important for you to know what to expect. You will need to work with your contractor in order to ensure that the process goes smoothly and the finished result is what you want. Only through clear communication and doing your part can end up happy at the end.

 

Before the Project Starts What to Expect When Working With a Painting Contractor

Before the painting ever actually starts, there is a lot you need to do. It starts with meeting with your contractor and explains what you want to be done. At this point, it is important that you are very clear about what you want. You should have decisions made and be ready to get things started. The more details you have and the decisions you have made, the smoother the whole process will go. Do not be deceived or left unemployed.

You also should make any repairs to the areas that will be painted. If there are holes in the wall, for example, patch them up in the time that the surface will be ready when your painting contractor in Roswell, GA, gets there.

Another task that you should handle before your contractor is to clear out the areas where the painting will be done. You should ideally remove everything from the room. However, if you can not remove something, then it should be moved away from the wall if possible and covered carefully. Make sure that you cover things with plastic that will not allow the paint to seep through.

During the Project

It is essential that the contractors are not bothered while they are working. If you have children at home, consider leaving the contractors are working and closing off the areas so children and pets can not get into them. Try to avoid doing things like sweeping or dusting that can stir up dust in the air that can get caught in the paint. You may also need to block off air vents to help prevent this issue, but that is something to ask your contractor about beforehand.

After the Project What to Expect When Working With a Painting Contractor

Once the painting is complete, make sure you meet with your contractor to go over the finished work. Make notes of any issues and discuss touch up maintenance. Also, make sure that you find out when furniture and items can be moved back into the area. You do not want to start moving things back in and mess up the paint or your belongings. Anything that happens once the contractor leaves is generally not something he or she will be liable for.

The Key Elements of Great

Attributes of the Best Astrologers

In astrology, the movement and position of the celestial bodies such as the moon and the stars are studied so as to predict their influence on people’s lives. A person who is an expert in astrology is known as an astrologer. Astrology is being practiced by a lot of people today. Elaborate systems have made astrology easier for some communities. Some of the issues an astrologer will help you improve on are low self-esteem, and career progress. Date and place of birth are important for an astrologer in giving quality solutions. Of late, a lot of people have ventured into astrology. The following are attributes of the best astrologers.

A good astrologer should have a good reputation. An astrologer who has a good reputation is the one who has instilled trust and confidence in the clients. The reputation of an astrologer depends on the grade of his/her services. The reviews will enable you to pick a reputable astrologer. In case you need to have positive energy, you require to be attended to by a reputable astrologer.

Confidentiality is another feature of a good astrologer. Just like a doctor, an astrologer also needs to ask some details which are private. A good astrologer should not leak this information to other people. Hiring a confidential astrologer is very important.

The best astrologers have reasonable prices. In spite of being effective I improving career problems and relationship issues among others, a good astrologer will still keep an eye on his/her prices. A research on the pricing of various astrologers is of great importance. In order to avoid overspending on astrology services, you need to have a financial plan. Affordable pricing will enable you to harness positive energy without paying a huge amount of money.

Reliability is another feature of a good astrologer. A reliable astrologer is the one who can be easily approached and reached. You should hire a local astrologer since you can easily book an appointment with him/her. In order to get a local astrologer, you should search for an astrologer near you.

A good astrologer should solve many issues. In case you have more issues affecting you, you don’t have to move from one astrologer to another but you are supposed to look for an astrologer who will solve all your problems under one roof.

Finally, the best astrologers are qualified. A qualified astrologer is the one who is skilled and experienced. In order to become an astrologer, one is supposed to be trained in astrology. The experienced astrologers are the ones who have been in operation for many years. In order to effectively manifest positivity, you need to pick a qualified astrologer.

Tackling Your Heating Problems – The Benefits Of A Power Flush

Tackling Your Heating Problems – The Benefits Of A Power Flush

Regardless of how often you use your heating system, black sludge will develop over time. This will diminish the functionality of the system and keep your energy costs up and your heating output down.
Power Flushing isn’t something that needs to be performed weekly. One power flush can provide your heating system with the protection it needs to work at peak efficiency for up to five or six years. Plus, thanks to the quick and cost-effective services that we provide here at Power Flush Wizard, power flushing doesn’t need to cost you dearly.

Tackling Your Heating Problems – The Benefits Of A Power Flush

Here are some of the benefits of a power flush, and why it’s worth every penny.

Amazing fuel efficiency

When black sludge develops in your heating system, you might find that your system doesn’t warm up rooms as quickly as it should. It might not even achieve the temperature that you’ve selected on the thermostat.

Despite this, the same amount of energy is still going to be used generating that heat, so you’ll be getting terrible performance at an inflated price.

A power flush removes the sludge and returns your system to peak heating output so that the room heats up at the correct speed and achieves the temperature that has been set for it. Tackling Your Heating Problems – The Benefits Of A Power Flush

Cures cold spots

The same black sludge can also affect your radiators. While the radiator will still be heating up, there may be certain areas of it that are completely unaffected by your system.

These cold areas can make it harder to dry clothes in the winter and affect how long it takes for your home to heat up. Once a power flush has removed the sludge, the heating system will provide heat to every inch of the radiator.

Increases heating system and boiler lifespan

Giving your heating system a regular clean can extend the lifespan of both your heating system and the boiler.

Power flushes clear away limescale, sludge and other grime within your system to keep it working at its best for longer, meaning that you won’t have to pay a fortune to have anything replaced.

A power flush can also stop any unsettling noises coming from your boiler. Here at Power Flush Wizard, we even offer various other products to extend the lifespan of your system, such as corrosion inhibitors and MagnaClean filters.

Reap the rewards with a power flush from us today

We can keep your heating system at its best for many years to come to help reduce your energy costs. To learn more about power flushing or the other products that we have available, simply call the Power Flush Wizard team today. Tackling Your Heating Problems – The Benefits Of A Power Flush

Acquire A Garden Sheds And Retail Store Everything On

Acquire A Garden Sheds And Retail Store Everything On

In the Event You adore Creating a backyard Residence, and it’s always better to purchase garden sheds for this goal. Possessing a garden needs plenty of gear along with shrub seeds. You want to purchase unique sorts of planting substances and tools to bring it if you want to produce your backyard correctly planted and nicely kept. To keep these issues in 1 place you can purchase this for you personally.

 

Acquire A Garden Sheds And Retail Store Everything On
Why Gardener Want Sheds?

If you purchase the garden Sheds, you’ll acquire several benefits. It supplies place to keep all things precisely. It is possible to easily find any seed or equipment via this shed. Fundamentally, sheds incorporate shelves and storage regions which are particularly made to assist you arrange and store substances and unique types of resources. This makes your backyard fresh and clean. You can able to catch this application with placing in a manner that is competent, you are able to open the door and keep on.

Advantages Of Gardening Sheds

If this tool is purchased by you, you can get several advantages. It is possible to get any sort of tool and other things readily. This leaves your garden fresh. You don’t will need to store of the plant substances to additional places. It’s possible for you to take advantage of this shed and maintain the stuff. It cost equally and can definitely save your time. Most they even use this particular tool.

There Are Lots of online shopping websites in which you are Can readily get this software. Of Course If you purchase throughout the internet, you will get Several benefits. They can able to Provide You with a inventory of products and you also Can decide on any one out of several. Purchase a shed and make your backyard tidy. Acquire A Garden Sheds And Retail Store Everything On

When you think of retirement what do you imagine

When you think of retirement, what do you imagine ? Cruise ship? Margarita Reading a book by the pool? While this may be your dream, there is a lot of hard work going into that dream. Years of career, education, and salary have helped prepare you for an endless stunning holiday. By planning the future from an early age, you can enjoy retirement and peace of mind. From starting a pension fund early on to invest in life insurance in Greenville, SC, here are some things you can do to start planning your retirement now:

Start frugality and keep it safe. Setting money next to each month is a great way to build a nest egg. However, more importantly do not spend what you save. While you may be tempted to buy a new car or go on vacation, think ahead for the future. It is important to set your retirement savings goals and stick to them. You deserve your retirement.
Know how much the retirement cost. It’s not cheap to stop working. Actually, it is estimated you need at least 70 percent of your last salary to stay after you retire. Plus, it’s just on the low end. If you want to maintain the same quality of life as you enjoyed before retirement, you need at least 90 percent of your final salary. By understanding early on how much it will cost to retire, you will be able to adequately set and save your austerity goals.
Contributions of your employer plan. Most likely, your boss offers some sort of retirement savings plan. If they have a 401 (k) plan, go in and contribute everything you can afford. Some employers will match your contribution to a certain amount. It’s pretty much free money. Plus, this contribution will increase interest and increase in amount.
Leave your own pension fund. You may be tempted to withdraw money from your retirement account to fund the down payment on your new home. However, do not do it. Withdrawal from your account can start a bad habit chain to get into your funds. Plus, you can face withdrawal penalties or additional taxes. You can also lose the interest you can get if you leave the money alone. When you think of retirement what do you imagine
Start an IRA. Type of Retirement Account This specific individual has special tax incentives that can help you. You can contribute up to $ 5,500 per year. The limit will increase once you are 50 years old. This is a great way for you to save easily and can be deducted from your bank account automatically at your own convenience. When you think of retirement what do you imagine
Informed about social security. Once you reach a certain age, you will be eligible for social security. This means that you will receive 40% of what you get before retirement. While this can certainly help towards your retirement, it should not be your only option.
Invest in life insurance. Life insurance does not seem to be helping your retirement plan, but it allows your family to continue living their lifestyle even after you die. By thinking ahead, you will prepare to get results that are possible.

When you think of retirement what do you imagine

Planning your future does not have to be scary or difficult. In fact, with the right information, it could be easy. From setting up 401 (k) to get life insurance in Greenville, SC, start thinking about your future now. With the right preparation, your future will be well thought out and enjoyed once your time comes to retire.

Fairfax VA insurance agent-a nice home insurance package Virginia

Fairfax VA insurance agent-a nice home insurance package Virginia

Money is something that has controlled us for a long time. Whatever we do, wherever we become the main need is to get or spend money. As they say nothing in this world for free, we have the money to be exchanged for most of our needs, desires and luxuries. Right to leave home, driving, eating, working, sleeping we all need money. The right place to build our house, its making, facilities, clothing, footwear is almost all money game. And when we invest a lot of things into something, we forget that we do not really have these things for life. Some investments will die within a year, some at other times while others are constantly at risk of theft, damage and damage. Therefore there is a need to ensure our lives by insuring these hard-earned assets. Fairfax VA insurance agent-a nice home insurance package Virginia
Fairfax VA Insurance Agent has some simple and sort people who help us in getting the protected assets and repairing the insurance on them. Insurance helps us create guarantees or guarantees of our assets and protect them for a period of time in order not to be damaged or destroyed. The damage that occurs to the insured’s assets is not charged and must be borne by the Fairfax VA insurance agent. These insurance agents create great deals and offers for their customers in the form of lower premiums and higher insurance coverage. The best in it is hard to find, but you choose the one that works best for you. Fairfax VA’s insurance agent frames policies tailored to the types of clients based on their needs and budget. They adapt to changing and easy-to-obtain client needs for information about available formulations and schemes.

Fairfax VA insurance agent-a nice home insurance package Virginia

Fairfax VA insurance agents present as reserves for our problems when it comes to home insurance, car insurance or other insured assets. They ensure that our losses are covered and we receive payments and services immediately. The packages offered by Fairfax VA insurance agents differ for different assets and depend heavily on factors such as asset life, tangibility, etc. As the Virginia Household Insurance package has always been as high as Virginia has become a popular destination for travelers around the world and people are investing in properties here. The car insurance package depends on the car company, the owner’s address, the car rating and other factors. Fairfax VA insurance agent-a nice home insurance package Virginia

The Virginia home insurance package is in the highest position of all time and very unpredictable to understand the quotes given by the Insurance Agent for these homes. Locations sometimes benefit us and we get cheap insurance premium deals while insuring homes in other areas is as expensive as other purchases. Insurance essentially involves huge costs but also a one-time investment. They secure us from causing huge expenses in the future that can not be accounted for right now. The premiums are however quoted according to the client’s budget requirements and are framed for a flexible timeframe with the client’s requirements. The Virginia home insurance package offered by insurance agents is planned and planned for different types of people. They have different packages to suit your needs and are available for choice.

A brand as an asset to a business

A brand as an asset to a business

The Brand As Asset
When included on the balance sheet, the brand’s equity is an intangible asset like good will. Its value brightens the parent company’s fiscal picture: company’s eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand.

 

In the long term, it’s the brand’s core message that must be honored. All the strong brands – CocaCola, Nike, Calvin Klein, to name a few – give the impression of unswerving confidence, through their billion dollar advertising campaigns. This is exactly the kind of motivational leadership of our emotionally charged culture craves. “The branding statement has to be honest, relevant. For example, the Coke brand is the value of constancy The contour bottle and Spencerian script are promises that the Coke you’ll have in Thailand is the same as the Coke you’ll have in Oakland. “CocaCola – it’s something they grew up with.” Waterbury’s coke is a part of the history of America. adds, “The CocaCola headquarters and museum in Atlanta are a testament to the excellent management of a global brand: A brand that makes a personal connection for almost everyone.”

How Brand is Different from Product

Many organizations use the term “Product brand manager” interchangeably with “Brand Manager.” While most of us could think through the semantic difference between a “product” and a “brand,” it seems that (with a few exceptions) the two concepts became indistinguishable when it comes to their management. This confusion may explain in part why there are so many brands and so many products.

The product is defined by its form and brand function, what it is and what it does. The product is physical attributes, such as price, performance, ease of use, design and style. What a product is able to be relatively simple communicated, rapidly changed and effected in a short term using a number of tools: or add a new one or at least, a different one. A good product / marketing strategist is one who can distill a large amount of data about the consumer, the market, his competition, distribution, and boil it down to the few essential premises that will form the backbone of a focused marketing plan. He should be able to distill these terms. This ability to distill facts down to their simple essence presupposes an excellent knowledge and understanding of the product’s consumer or end-user and buyer.

The brand is almost the opposite on all points. It is merely a promise, a covenant with the customer. Some say that the “logo is the brand” … but this is not so. A logo is meaningless if it does not communicate the brand’s covenant with the consumer. And, whereas communication of a product’s physical attributes is straightforward and fast, communication of brand values ​​is inherently circuitous and slow. Like the character of an individual, the character brand is the most difficult to communicate proactively: The individual can not tell what his character is; the observer must figure it out for himself … an indirect communications process which requires time and absolute consistency. And, contrary to product communication which is best based on one single minded forceful proposition, brand character, like the character of a person, become better defined as it gains in complexity. Lastly, whereas the product manager must gain a superior knowledge of his consumer to be effective, the brand manager’s success is in the profession of the company and its long term corporate players, ie, its top brand management.